Established in La Morra in 1948, the Elio Altare estate became a driving force of modern Piedmont winemaking when Elio Altare famously revolutionized the region in the 1970s using innovative, Burgundy-inspired techniques. Today, this iconic family winery continues to balance innovation with a profound respect for tradition and low-intervention viticulture. For their signature everyday red, the estate sources fruit from 20- to 40-year-old Dolcetto vines planted on the calcareous, sandy soils of La Morra’s distinct north and northeastern slopes. These meticulously managed, pesticide-free plots experience optimal ripening conditions that impart a hallmark vivid red fruit profile and exceptional purity to the wine.